Tell us about yourself, including what you do and how you got there?
We ,Lina and Letitia, are two middle-eastern hybrids, in love with travel, design and all things with an edge. We turned a casual conversation one day on a couch into a jewelry label. LX2 Studio is born from our joint passion for drawing inspiration from our experiences of cities around the world. Together we design all pieces of LX2 Studio jewelry: from brainstorming articles, discussing history and architecture, analyzing our impressions of a city, to juicing out its essence and turning it into wearable design –basically a lot more conversations on the famous couch.
Tell us about your design style. What makes your collections unique in the industry?
We use 18k gold and precious/semi-precious stones in all of our designs. But what makes our pieces unique is that each collection is inspired by a city of the world – its culture, its architecture, its history. This gives every collection and pieces not just a unique character but a home and a story behind each single piece. Each collection is made up of reworked classics with a story and, of course, a few statement pieces that are complete show stoppers. We also team up with different organizations, in hopes that while we grow our brand we can do our small part in giving back to the community.
What do you think of the evolving fashion scene in Egypt and the region?
The fashion and design scene in the region has become a lot more active and notable in recent years as we’ve been witnessing its entire network developing on all fronts from designers to retailers to interconnectedness of suppliers and resources. There is still a lot of potential to grow and we’re really happy to be part of such an evolving market with its deeply rooted heritage that continues to make an international mark.
Where do you draw your inspiration from?
We draw our inspiration from cities across the world; it can be various things such as, architecture or the culture itself. We research and visit the places in depth and then explore an element that touched us, deconstruct it and draw inspiration from it for our collection.
What kind of person wears your jewelry?
Our jewellery is meant for the woman that deeply appreciates design, art and culture just like we do. We made a promise to ourselves, when we started LX2Studio that each piece is something we would love to wear ourselves. It can be any woman that likes to add a little twist to her classics and stories behind her jewelry pieces.
What is your favorite piece you’ve ever created – and what made it so special?
Letitia: Actually the most special piece was just designed last month, all I can say it is part of our SS19 collection and it’s a ring – just not your average ring. Also the entire next collection drew inspiration from a very special city, close to my heart.
Lina: It is so hard to pick from all of the pieces we’ve created so far, but there are two very special pieces in the Berlin collection. The personalized Braille pieces mean a lot to me personally and the fact that we use these in collaboration the HELM foundation makes them even more powerful. The other piece would be the MEKANIK earrings; I think both Letitia and I really saw that merging edge with luxury does work wonders.
What is your advice for young emerging talents in fashion and design?
We would advise them the exact same thing that we tell ourselves every day. Work hard and keep creating. We’ve always told ourselves that passion needs to be our main driver when working on LX2Studio and always try to take a few steps back when it feels like it’s becoming overwhelming, to take a look at the bigger picture.
What are the upcoming trends in jewelry design?
We think that mixing colors and experimenting with different types of stones and materials is very trendy. In addition to the Mix and Match trend and Asymmetry in design which is an absolute timeless favorite for us!
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Photos: Courtesy of Ajour Consulting.