Sahara is an Egyptian house of design where anthropologist Shahira Fawzy translates her desert memories and her old Cairo memories into modern usable and wearable art. She is the first Arab designer that incorporates only traditional Arabic patterns, art motifs and the art of Arabic calligraphy. MITCHA showcases a curated collection from the Sahara shop which exhibits modernized collections of jewelry, costumes and home textiles that maintain the traditional desert designs.
Sahara fashion produces wearable art in the form of dresses and gallabeyas with their own accessories and pieces of jewelry. Sahara produces recreations of ancient designs of jewelry which comprises silver, gold and bronze adorned with precious and semi precious stones.