Christine Massarany was born in Cairo 1981, mother of 2 , studied Finance and worked in PR and advertising. Being always passionate about fashion ,made her took her love for playing dress up and dramatic style changes to creating her semi-couture fashion brand. Her designs embody the modern women and draw inspiration from women's silhouettes. With her feminine cuts, her brand is for the ones who love to stand out.
Power-couple Christine Massarany and Rami Mousa founded the label in 2017. Massarany’s passion for design coupled with Mousa’s entrepreneurial vision is the driving force behind the brand’s thriving to be one of the leading labels.