Shady and Didi the founders of Dicha each have their own unique backstory that aided in giving birth to the brand
Shady has always had a passion for design that even after entering electrical engineering for 3 years he left it and pursued architecture to follow his passion and finished it. While Didi knew her way all along with all the hardships she’s faced growing up she went into fine arts and graduated with excellence.
When they met together they discovered their ‘PASSION FOR FASHION’ and started the brand DI-CHA where they poured their hearts and souls into each bag design and detail to reach this level of quality and creativity.
Dicha’s goal is to breakthrough the fashion industry and become a beacon to all the local and international entrepreneurs out there also proving that world class quality can be made locally here in Egypt