A CULTURE OF FASHION
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Dana Dinnawi: "I know a few things about skin care"
Dana Dinnawi: "I know a few things about skin care"

"My name is Dana Dinnawi and I am a holistic health and wellness lifestyle coach. I want to empower you to get out of the cycle of yo-yo dieting. I want you to understand--and not just follow blindly---why and how food works for or against your body. I want you to take back control of your body and health because when you do that, you take back control of your life and when THAT happens, you can create a guilt-free lifestyle that fills you up every. Single. Day."

M Collection: Beauty in Minimalism
M Collection: Beauty in Minimalism

Minimalist jewelry is rare in two meanings of the word; it is hard to find, and it is an absolutely precious piece to own and wear. Egyptian label M Collection has been a pioneer of minimalist jewelry in Egypt since 2014, helping drive the trend forward with customizable and elegant minimalist pieces.

Pumpkin Spice and Other Fall Delights
Pumpkin Spice and Other Fall Delights

As the Fall/Winter 2020 season begins, MITCHA starts to see the seasonal trends take shape, and accordingly, our tireless team works to fulfill its promise of being ‘A Culture of Fashion.’

PJ LAB: The #NapQueens Revolutionizing Sleepwear
PJ LAB: The #NapQueens Revolutionizing Sleepwear

Once upon a time on Road 9 in Maadi, cousins Nadia and Nahed were lounging around in their pajamas on a typical night in when they came up with the perfect creative outlet to express themselves. A few years later, their innovative sleepwear brand PJ Lab was born.

Fall/Winter 2020: The Season’s Trending Fashion
Fall/Winter 2020: The Season’s Trending Fashion

As international fashion shows wrap up and the Fall/Winter fashion collections hit the shelves and the online stores, MITCHA follows up on its duty to bring its loyal customers all the trends that have hit the runway over the past period. From trending color palettes to innovative styles, here is what you should be looking out for this season.

Sara Khalil: One Woman’s Special Journey of Turning Cancer to Beauty
Sara Khalil: One Woman’s Special Journey of Turning Cancer to Beauty

When interior designer Sara Khalil received her cancer diagnosis three years ago, she knew the journey ahead was going to be a difficult and emotional one. Despite knowing that cancer would take a toll on the body and soul, Sara found a way to see the silver lining of her situation.

A Style Guide for the Women on the Go
A Style Guide for the Women on the Go

In today’s quick and busy pace of life where you’re at the office from 9 to 5 then have an outing afterwards, women often struggle to strike that balance of business and pleasure in their daily outfits.

Styled by MITCHA: Get the Versatile Summer to Fall Look
Styled by MITCHA: Get the Versatile Summer to Fall Look

If we could describe the fall season in one word, that word would be: Relaxed.

In our new blog series, Styled by MITCHA, our stylists provide their recommendations on how to style a versatile outfit that can withstand the tumultuous nature of the September weather. 

Jewelry Galore Open the Treasure Box
Jewelry Galore Open the Treasure Box

Silver, gold, diamonds and precious stones.

Open the treasure box and behold.

The beauty of jewelry is timeless, and jewelry is one of the few fashion statements that rarely ever go out of style.

Back to Class with MITCHA!
Back to Class with MITCHA!

It was the best of times. It was the worst of time. Whether you’re excited to head back to the hustle and bustle of campus life or you’re dreading having to leave the comfort of your beach mat to head back to class, there’s no excuse not to go back to school wearing the newest and trendiest fashion.