30% of revenue goes to Magdi Yacoub Foundation
Etches: Basics with a Twist
From a young age, Raghda and Rowaida knew that they had a knack for fashion, then as they grew up the knack developed into something more.
FUFA: Around Egypt with One Brand
There is a certain allure and intrigue to playing with a piece of cloth until it turns to a piece of clothing. Captivated by this process of making a piece of wearable art from fabrics and patterns, Farah El Ashiry (nicknamed Fufa by her sister) saw this allure quite clearly and from a young age.
MITCHA’s Valentine’s Day Guide
Whether your celebrating with your significant other or with your friends, MITCHA has given you an all-inclusive guide to Valentine’s Day
Save a Heart: MITCHA x Magdi Yacoub Heart Foundation
MITCHA is collaborating with the Magdi Yacoub Heart Foundation and Egyptian actresses Salma Abu Deif and Heidy Karam to celebrate Valentine’s Day this year in a meaningful and impactful way.
Editor’s Picks: Treat Yourself!
Winter is a time to cozy up and layer up in warm layers and blankets, but it can also wreak havoc on your skin and hair.
Rommanah: Elegance and Modernity Grounded in Andalusian Roots
The modern Egyptian woman might find herself facing a fashion challenge occasionally; how does she wear something trendy and modern yet stay true to her Egyptian roots?
Warm Coats and More Cold Weather Essentials
It's ice cold outside but that's okay. Stay warm and stylish with our collection of coats this season.