Silver, gold, diamonds and precious stones.
Open the treasure box and behold.
The beauty of jewelry is timeless, and jewelry is one of the few fashion statements that rarely ever go out of style.
It was the best of times. It was the worst of time. Whether you’re excited to head back to the hustle and bustle of campus life or you’re dreading having to leave the comfort of your beach mat to head back to class, there’s no excuse not to go back to school wearing the newest and trendiest fashion.
A small simple clutch carefully handcrafted out of straw. With several small coins made of copper attached to it, and a small button at the top for fastening. A small bag with big ambitions, KOFFA’s Straw Clutch with Copper Coins has quickly become one of Egypt’s most popular coastal accessories and has even become MITCHA’s top-selling item ever.
Designer Yildiz Hesham is the face behind KOFFA. While she uses authentic leather, copper, fabrics and weaving carpets in her designs, it was the unconventionality of a stiff material like straw that made people want to take another look at her clutches and perhaps drew in a lot of its customers.
The Egyptian brand Sacha Nightwear was born in the summer of 2018. We caught up with the Founder and Designer, Alexandra Abdelnour to share the story of her homegrown brand that redefines sleepwear comfort and takes active steps towards sustainable fashion.
Tell us about yourself, including what you do and how you got there?
We ,Lina and Letitia, are two middle-eastern hybrids, in love with travel, design and all things with an edge. We turned a casual conversation one day on a couch into a jewelry label. LX2 Studio is born from our joint passion for drawing inspiration from our experiences of cities around the world. Together we design all pieces of LX2 Studio jewelry: from brainstorming articles, discussing history and architecture, analyzing our impressions of a city, to juicing out its essence and turning it into wearable design –basically a lot more conversations on the famous couch.
The Blog team caught up with MITCHA’s Visionary, Founder and CEO, Hilda Louca. There’s more to the dreamer whose vision is to bring the best of Egypt’s designers to the world on one destination. As a leader, Hilda inspires the start-up team behind MITCHA to strive for excellence, quality and simplicity.
This is MITCHA
Our FW'18 editorial photoshoot at Royal Club Mohamed Aly
To kick off a new era where homegrown Egyptian designers bring back the glory of the golden days of elegance and simplicity, we stepped back in time in a special location. Our editors chose a place reminiscent of the golden era of Egypt's royals, the Royal Club Mohamed Ali where we proudly showcase our Winter Collection featuring these amazing Egyptian brands: