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Our Story

Launched in 2018 with the vision to unite and promote all Egyptian designers, MITCHA is a  game-changer in online fashion retail, bringing a new culture of fashion to Egypt. 
MITCHA promises personal service through dedicated customer care, hassle-free shipping in exclusive signature packaging, free returns and a fully-secured online platform.  Pieces are carefully curated and go through extensive quality and authenticity checks to be featured on the platform. 
MITCHA was founded by Hilda Louca, whose vision is to showcase the country’s top design talents in a well-curated digital platform of international standards. Following the initial research phase, Louca partnered with co-founders, Glint Consulting, Cairo-based management consulting and investment boutique firm, and Susan Sabet, founding editor of pan-Arab fashion title Pashion and named by Business of Fashion among the top 500 global fashion influencers.
Now home to over 250 Egyptian designers and brands, MITCHA is the largest hub of its kind to designers in Egypt.

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