30% of revenue goes to Magdi Yacoub Foundation
MITCHA is the premier online fashion destination for Egypt’s best homegrown designers.
A game-changer in online fashion retail, MITCHA brings a new culture of fashion to Egypt. Our team of fashion-forward buyers, stylists and editors collaborate to bring a unique and curated fashion experience.
MITCHA.com caters to a growing community of style-savvy shoppers who seek the latest in unique, high-quality ready-to-wear, semi-couture, footwear, accessories and fine jewelry. A dedicated team of fashion-forward buyers, stylists and editors scour the fashion landscape for real talents and collaborate to bring a unique and curated shopping experience. Our customers have modern, selective taste and they love to discover what’s true and original; they appreciate quality and are proud of the Egyptian heritage and craftsmanship.
Pieces are carefully curated and go through extensive quality and authenticity checks to be featured on the platform.