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Founded in Cairo in September of 2018, Rebel came to life with a quirky mix of three ingredients: art, fashion, and story-telling. The name “Rebel” represents a girl whom most of the pieces' stories are based on. Providing statement pieces that upgrade the everyday look, each Rebel creation is intentionally and passionately illustrated from scratch. Each collection, the brand’s founder and illustrator, Dara Hassanein draws inspiration from endless sources: conversations, artwork, thoughts,memories or really messy sketches that were done in the car but if you’re not into digging too deep then just enjoy the colors, bold shapes, and fun prints!