MITCHA is collaborating with the Magdi Yacoub Heart Foundation and Egyptian actresses Salma Abu Deif and Heidy Karam to celebrate Valentine’s Day this year in a meaningful and impactful way.
MITCHA will be donating 30% of total revenue from its website to the Magdi Yacoub Heart Foundation in a campaign called ‘Save a Heart.’ The campaign will run from the 1st of February to the 14th of February.
“I’ve always had a dream to create a good charity program that is linked to MITCHA,” said Hilda Louca, the CEO and founder of MITCHA, “To be even a little part of [The Magdi Yacoub Heart Foundation’s] cause is an honor for myself and for MITCHA.”
Founded by Sir Magdi Yacoub, the Aswan Heart Centre is an NGO that delivers free-of-charge cardiovascular medical care to underprivileged Egyptian and African children suffering from heart disease. Aswan Heart Centre is also a training hub for young doctors and nurses and houses an advanced research center which contributes to global cardiovascular medicine.
The Aswan Heart Centre was founded with the aspiration to give every human the medical treatment they deserve. It is built on hope and strives to deliver it to patients every day. Contribution helps them save lives.
Egyptian designers Rafik Zaki, Saqhoute, Sorrelle Skirts, CC Chic, Sally Antar, Dina Kamel, Venus, Maison Zein, Noha Abbassi and DNA Jewelry are creating exclusive pieces for a Valentine’s Day-themed photoshoot in Ardi Dahshour. All exclusive pieces are available for purchase on MITCHA.com.
Photographer Amina Zaher and makeup artist Diana Harbi are also part of the collaboration.