Our story is one about solidarity; it’s about unity, support, reliance and comfort.
As a brand founded by women with the help of other women, here at SELF, we believe in the importance of sticking together and helping each other out. That’s when we felt that our skin-care routine needs some assistance and aiding, so with the help of women from all around Egypt, we finally bring you the world’s first ever skin-care-aiding tools brand!
Solidarity is essential and is paved with self-love.