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Sour...a strong and sharp taste that isn’t sweet. The founder of Sour; Sherine Fawzy, created the brand aiming to be stylish and chic but most importantly BOLD Sherine was in marketing for a while then business development for a little longer but never had an ounce of fun. The day she designed a dress for herself she felt more accomplished than she did over the years during her career. She quit her job, went to the Italian Fashion acadamy, learned all the basics, and decided to chase that feeling of accomplishment everyday.

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