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Meriem was born and grew up in Tunis, in a family where fashion is an everyday concern. She was immersed into fashion since very young as her mother, Kalthoum Gritli, was a fashion buyer. In the 2000s, Meriem regularly visited fashion capitals like Paris and Milan and got into the secrets of fashion industry and brand showrooms, and that’s how she caught the styling fever. During her business studies at EDHEC, Meriem had the opportunity to further travel and live in the vibrant cosmopolitan cities of New York and Hong Kong. After working as a strategy consultant for a few years, she launched a jewelry brand in Paris in 2014, she then moved to Dubai and launched Trésors De Mimi after an inspiring trip to India where she fell in love with the colors, the noble fabrics and the ancestral embroidery art. With Trésors De Mimi, Meriem combines and joyfully communicates her passion for fashion with all the multi-cultural influences she has had throughout her colorful journey.