Our Story

MITCHA is the leading online shopping platform, bringing a new culture of fashion to Egypt. Launched in 2018, MITCHA was founded by Hilda Louca with the vision to unite and promote all Egyptian designers, and revive the culture of fashion in Egypt. Now home to over 300 Egyptian designers and brands, MITCHA is the largest hub of its kind to designers in Egypt.

Our Dream

MITCHA's extended mission is to showcase the country's top design talents in a well-curated digital platform of international standards. All the platform's resources are directed in helping the local designers flourish locally and internationally through providing them with all the latest digital tools to guarantee ultimate reach, in addition to business development support for their business aiming to become the number one online destination for Egyptian and Regional designers to retail their products worldwide.

Our Approach

MITCHA promises personal service through dedicated customer care, hassle-free shipping in exclusive signature packaging, free returns, and a fully-secured online platform. Pieces are carefully curated an go through extensive quality and authenticity checks to be featured on the platform. In addition, all products are styled and offered with its extended family by our certified and professional stylist.
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